Culture, transformation & change · Core

Desired culture

Also called: target culture

ELI5

The behaviours and norms an organisation intends to strengthen.

Used in conversation

“The change plan needs to show how people will be supported through desired culture.”

Pitch context

You will see “Desired culture” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches culture, transformation & change.

Why it matters: In culture, transformation & change, the definition can change who is affected, accountable, protected or entitled to act.

Caution

Employment law and workplace practice vary by jurisdiction and agreement.

Sources & evidence · 2

Direct term-level sources and supporting source families.

U.S. Bureau of Labor Statistics — BLS GlossaryDirect source · primary · checked 2026-08-16
OECD — G20/OECD Principles of Corporate Governance 2023Direct source · institutional · checked 2026-08-16