Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Disclosure

Also called: marketing disclosure

ELI5

Information provided to clarify a material relationship, limitation or condition.

Used in conversation

“The draft mentions disclosure, but the scope and jurisdiction are still unclear.”

Pitch context

You will see “Disclosure” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • DisclosureThe same visible label “Disclosure” names different concepts.
Sources & evidence · 5

Direct term-level sources and supporting source families.