Business Pitch Dictionary by pitch.dog
Messaging, proposition & voice · Core

Do and don't

Also called: dos and don'ts

ELI5

Paired examples clarifying acceptable and unacceptable expression.

Used in conversation

“The team needs one controlled copy of do and don't, with an owner and date.”

Pitch context

You will see “Do and don't” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.