Business Pitch Dictionary by pitch.dog
Decision narrative & persuasion · Core

Do-nothing option

Also called: status quo option

ELI5

What happens if no change is made.

Used in conversation

“The business case should price the do-nothing option.”

Definition

The consequences of maintaining the current state rather than acting.

Here “Do-nothing option” means: The consequences of maintaining the current state rather than acting.

Pitch context

You will see “Do-nothing option” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.

Why it matters: It helps a reader interpret decision narrative & persuasion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.