Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Drip pricing

Also called: partitioned pricing

ELI5

Revealing mandatory charges progressively instead of presenting the full price upfront.

Used in conversation

“Do not describe drip pricing as agreed until the operative document says so.”

Pitch context

You will see “Drip pricing” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.