Business Pitch Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Early adopters

Also called: first adopters

ELI5

The first customers willing to try something new.

Used in conversation

“The early adopters have a painful workaround already.”

Definition

The initial customer group most ready to try a new solution despite its limitations.

Here “Early adopters” means: The initial customer group most ready to try a new solution despite its limitations.

Pitch context

You will see “Early adopters” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.