Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Editorial calendar

Also called: content calendar

ELI5

A calendar assigning content topics, formats, dates and owners.

Used in conversation

“The report should separate the effect of editorial calendar from correlation.”

Pitch context

You will see “Editorial calendar” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.