Business Pitch Dictionary by pitch.dog
Pricing & commercial packaging · Working

Elasticity of demand

Also called: price elasticity

ELI5

The responsiveness of demand to a change in price or another factor.

Used in conversation

“The pricing slide needs to separate elasticity of demand from the commercial assumptions around it.”

Pitch context

You will see “Elasticity of demand” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches pricing & commercial packaging.

Why it matters: It helps a reader interpret pricing & commercial packaging without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.