Business Pitch Dictionary by pitch.dog
Messaging, proposition & voice · Core

Elevator pitch

Also called: elevator speech

ELI5

A concise spoken explanation intended to create understanding and interest quickly.

Used in conversation

“Can we make elevator pitch specific enough that another team could use it correctly?”

Pitch context

You will see “Elevator pitch” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.