Go-to-market models & channels · Working
Embedded distribution
Also called: embedded channel
ELI5
Distribution achieved by placing a product or service inside another product, workflow or platform.
Used in conversation
“The process map needs an exception path for embedded distribution.”
Pitch context
You will see “Embedded distribution” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.
Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 2
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16