Business Pitch Dictionary by pitch.dog
Product discovery & research · Working

Ethnographic research

Also called: ethnography

ELI5

Spend time in people's environment to understand how things really work.

Used in conversation

“Ethnographic research should not extract stories without consent or reciprocity.”

Definition

Immersive qualitative research examining behaviour, culture and context in real settings.

Here “Ethnographic research” means: Immersive qualitative research examining behaviour, culture and context in real settings.

Pitch context

You will see “Ethnographic research” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product discovery & research.

Why it matters: It helps a reader interpret product discovery & research without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • EthnographyThe search label “Ethnographic research” can route to both entries.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.