Business Pitch Dictionary by pitch.dog
Cloud, data & platform systems · Working

ETL

Also called: extract transform load

ELI5

Clean and change data before placing it in the destination.

Used in conversation

“The ETL job standardises customer identifiers.”

Definition

Extract, transform and load: moving source data, transforming it and then loading it into a target system.

Here “ETL” means: Extract, transform and load: moving source data, transforming it and then loading it into a target system.

Pitch context

You will see “ETL” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches cloud, data & platform systems.

Why it matters: It helps a reader interpret cloud, data & platform systems without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Direct term-level sources and supporting source families.