Business Pitch Dictionary by pitch.dog
Decision narrative & persuasion · Core

Evidence

Also called: proof

ELI5

Information used to show whether a claim is credible.

Used in conversation

“The evidence does not support the size of the conclusion yet.”

Definition

Information that supports, challenges or qualifies a claim.

Here “Evidence” means: Information that supports, challenges or qualifies a claim.

Pitch context

You will see “Evidence” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.

Why it matters: It helps a reader interpret decision narrative & persuasion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.