Business Pitch Dictionary by pitch.dog
Proposals, bids & tender materials · Working

Executive proposal

Also called: executive-level proposal

ELI5

A short proposal written for senior decision-makers.

Used in conversation

“The executive proposal should not bury the recommendation.”

Definition

A concise, senior-level proposal focused on decision, value, risk and next steps.

Here “Executive proposal” means: A concise, senior-level proposal focused on decision, value, risk and next steps.

Pitch context

You will see “Executive proposal” in business pitches, proposals, executive summaries and decision decks when the discussion reaches proposals, bids & tender materials.

Why it matters: It helps a reader interpret proposals, bids & tender materials without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.