Business Pitch Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Existing alternatives

Also called: current alternatives

ELI5

What customers do today instead of using the new offer.

Used in conversation

“Existing alternatives include manual work and doing nothing.”

Definition

The products, services, behaviours or status quo customers currently use to solve the problem.

Here “Existing alternatives” means: The products, services, behaviours or status quo customers currently use to solve the problem.

Pitch context

You will see “Existing alternatives” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.