Business Pitch Dictionary by pitch.dog
Digital marketing metrics · Working

Exit page

Also called: final page

ELI5

The last page observed in a session.

Used in conversation

“How are we defining exit page in this deck?”

Pitch context

You will see “Exit page” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.