Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Core

Expansion

Also called: account expansion

ELI5

Increase in revenue from an existing customer through greater use, seats, price or additional products.

Used in conversation

“How are we defining expansion in this deck?”

Pitch context

You will see “Expansion” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.