Business Pitch Dictionary by pitch.dog
Experiments, testing & rollout · Core

Experiment

Also called: product experiment

ELI5

A test that helps determine whether an idea is true.

Used in conversation

“The experiment needs a decision rule before results arrive.”

Definition

A structured test designed to reduce uncertainty by comparing observed outcomes with a hypothesis.

Here “Experiment” means: A structured test designed to reduce uncertainty by comparing observed outcomes with a hypothesis.

Pitch context

You will see “Experiment” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches experiments, testing & rollout.

Why it matters: It helps a reader interpret experiments, testing & rollout without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.