Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Express claim

Also called: explicit claim

ELI5

A claim stated directly in words, images or other clear communication.

Used in conversation

“Can we state who receives the right created by express claim, and when it applies?”

Pitch context

You will see “Express claim” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.