Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Fake review

Also called: fabricated review

ELI5

A review that misrepresents genuine independent experience or identity.

Used in conversation

“Can we state who receives the right created by fake review, and when it applies?”

Pitch context

You will see “Fake review” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.