Business Pitch Dictionary by pitch.dog
Attribution, incrementality & effectiveness · Core

First-click attribution

Also called: first touch

ELI5

Attribution giving all credit to the first measured click in the journey.

Used in conversation

“Compare first-click attribution with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “First-click attribution” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches attribution, incrementality & effectiveness.

Why it matters: It helps a reader interpret attribution, incrementality & effectiveness without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Direct term-level sources and supporting source families.