Business Pitch Dictionary by pitch.dog
Competition, differentiation & moats · Core

Flywheel

Also called: growth flywheel

ELI5

A loop where each improvement helps produce the next.

Used in conversation

“Name the causal links in the flywheel instead of drawing arrows around a circle.”

Definition

A reinforcing system in which one improvement drives another, creating compounding momentum.

Here “Flywheel” means: A reinforcing system in which one improvement drives another, creating compounding momentum.

Pitch context

You will see “Flywheel” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches competition, differentiation & moats.

Why it matters: It helps a reader interpret competition, differentiation & moats without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.