Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Working

Forced action

Also called: coercive flow

ELI5

Requiring a user to do an unrelated or excessive action to access a desired function.

Used in conversation

“Counsel wants forced action clarified before anyone signs.”

Pitch context

You will see “Forced action” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.