Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Specialist

Four Actions Framework

Also called: eliminate-reduce-raise-create grid

ELI5

Four questions for redesigning what an offer competes on.

Used in conversation

“Use the Four Actions Framework to turn insight into choices.”

Definition

A Blue Ocean tool asking what to eliminate, reduce, raise and create.

Here “Four Actions Framework” means: A Blue Ocean tool asking what to eliminate, reduce, raise and create.

Pitch context

You will see “Four Actions Framework” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.