Business Pitch Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Functional job

Also called: functional need

ELI5

The practical thing the customer must get done.

Used in conversation

“The functional job is producing an auditable report quickly.”

Definition

The practical task or outcome a customer needs to accomplish.

Here “Functional job” means: The practical task or outcome a customer needs to accomplish.

Pitch context

You will see “Functional job” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.