Funnel chart
Also called: conversion funnel chart
ELI5
A chart showing how many people remain at each stage.
Used in conversation
“The funnel chart exposes the biggest drop-off after the demo.”
Definition
A chart showing how a population narrows through sequential stages such as leads, opportunities and customers.
Here “Funnel chart” means: A chart showing how a population narrows through sequential stages such as leads, opportunities and customers.
Pitch context
You will see “Funnel chart” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business charts & exhibits.
Why it matters: It helps a reader interpret business charts & exhibits without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 3
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Y Combinator — YC Startup Library — fundraising and pitching resourcesSupporting source family · practitioner · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16