Business Pitch Dictionary by pitch.dog
Pricing & commercial packaging · Working

Good-better-best

Also called: GBB

ELI5

A three-tier packaging structure presenting progressively greater value or capability.

Used in conversation

“The proposal must state how good-better-best changes the customer’s bill.”

Pitch context

You will see “Good-better-best” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches pricing & commercial packaging.

Why it matters: It helps a reader interpret pricing & commercial packaging without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.