Business Pitch Dictionary by pitch.dog
Greenwashing, evidence & assurance · Working

Greenhushing

Also called: sustainability silence

ELI5

Deliberately withholding or minimising sustainability communication, often to avoid scrutiny.

Used in conversation

“The control owner needs to resolve the exception around greenhushing.”

Pitch context

You will see “Greenhushing” in sustainability reports, impact decks, climate plans and assurance materials when the discussion reaches greenwashing, evidence & assurance.

Why it matters: In greenwashing, evidence & assurance, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • GreenwashingGreenwashing overstates environmental performance; greenhushing withholds or minimises sustainability communication, often to avoid scrutiny.
Sources & evidence · 4

Direct term-level sources and supporting source families.