Business Pitch Dictionary by pitch.dog
Greenwashing, evidence & assurance · Core

Greenwashing

Also called: environmental washing, green wash

ELI5

Misleading environmental claims or impressions that overstate benefit or understate harm.

Used in conversation

“Can we trace greenwashing from the report back to the source record?”

Pitch context

You will see “Greenwashing” in sustainability reports, impact decks, climate plans and assurance materials when the discussion reaches greenwashing, evidence & assurance.

Why it matters: In greenwashing, evidence & assurance, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • GreenhushingGreenwashing overstates environmental performance; greenhushing withholds or minimises sustainability communication, often to avoid scrutiny.
Sources & evidence · 8

Direct term-level sources and supporting source families.