Business Pitch Dictionary by pitch.dog
Startup traction, burn & capital efficiency · Working

Growth accounting

Also called: SaaS growth accounting, revenue growth bridge

ELI5

Break growth into where customers or revenue came from and went.

Used in conversation

“Growth accounting shows expansion is masking logo churn.”

Definition

Analysis separating growth into new, retained, expanded, contracted and churned activity.

Here “Growth accounting” means: Analysis separating growth into new, retained, expanded, contracted and churned activity.

Pitch context

You will see “Growth accounting” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches startup traction, burn & capital efficiency.

Why it matters: It helps a reader interpret startup traction, burn & capital efficiency without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 10

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.