Business Pitch Dictionary by pitch.dog
Product discovery & research · Working

Growth hypothesis

Also called: growth assumption

ELI5

A guess about how the product will grow.

Used in conversation

“The referral growth hypothesis did not survive the experiment.”

Definition

A testable belief about how adoption or use can expand efficiently.

Here “Growth hypothesis” means: A testable belief about how adoption or use can expand efficiently.

Pitch context

You will see “Growth hypothesis” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product discovery & research.

Why it matters: It helps a reader interpret product discovery & research without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.