Business Pitch Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Growth rate

Also called: rate of growth, growth percentage

ELI5

Change in a chosen metric over a stated interval.

Used in conversation

“The number is useful only if everyone calculates growth rate the same way.”

Pitch context

You will see “Growth rate” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 12

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.