Prototype, MVP, pilot & release stages · Working

Hard launch

Also called: full launch

ELI5

A major public release.

Used in conversation

“The hard launch waits until support capacity is ready.”

Definition

A broad, highly visible launch with full marketing or distribution support.

Here “Hard launch” means: A broad, highly visible launch with full marketing or distribution support.

Pitch context

You will see “Hard launch” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches prototype, mvp, pilot & release stages.

Why it matters: It helps a reader interpret prototype, mvp, pilot & release stages without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.

Scrum Guides — The Scrum Guide — official current versionSupporting source family · primary · checked 2026-08-16
National Institute of Standards and Technology — Computer Security Resource Center GlossarySupporting source family · primary · checked 2026-08-16