Business Pitch Dictionary by pitch.dog
Business charts & exhibits · Core

Heat map

Also called: heatmap

ELI5

A coloured grid that makes stronger and weaker areas easy to spot.

Used in conversation

“Add a legend to the heat map.”

Definition

A visual using colour intensity to show magnitude, concentration or pattern across a grid.

Here “Heat map” means: A visual using colour intensity to show magnitude, concentration or pattern across a grid.

Pitch context

You will see “Heat map” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business charts & exhibits.

Why it matters: It helps a reader interpret business charts & exhibits without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.