Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Hidden cost

Also called: drip fee

ELI5

A price or fee disclosed late or obscurely rather than when the decision is made.

Used in conversation

“Do not describe hidden cost as agreed until the operative document says so.”

Pitch context

You will see “Hidden cost” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.