Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Working

Horizon scanning

Also called: environmental scanning

ELI5

Watch for early signs of change.

Used in conversation

“Horizon scanning identified a regulatory shift before it became urgent.”

Definition

Systematic monitoring of emerging signals, trends and changes that may become important.

Here “Horizon scanning” means: Systematic monitoring of emerging signals, trends and changes that may become important.

Pitch context

You will see “Horizon scanning” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.