Business Pitch Dictionary by pitch.dog
Markets, industries & categories · Core

Horizontal market

Also called: horizontal

ELI5

A product can be used in many industries.

Used in conversation

“Payroll software is a horizontal market with vertical variations.”

Definition

A market served by a product that applies across many industries.

Here “Horizontal market” means: A market served by a product that applies across many industries.

Pitch context

You will see “Horizontal market” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches markets, industries & categories.

Why it matters: It helps a reader interpret markets, industries & categories without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.