Business Pitch Dictionary by pitch.dog
Experiments, testing & rollout · Core

Hypothesis

Also called: test hypothesis

ELI5

A specific guess that evidence can support or reject.

Used in conversation

“The hypothesis predicts activation will rise after the checklist is removed.”

Definition

A testable prediction about the relationship between an action, condition and outcome.

Here “Hypothesis” means: A testable prediction about the relationship between an action, condition and outcome.

Pitch context

You will see “Hypothesis” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches experiments, testing & rollout.

Why it matters: It helps a reader interpret experiments, testing & rollout without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.