Decision narrative & persuasion · Core
Implication
Also called: so what
ELI5
The consequence of the information.
Used in conversation
“The chart is clear, but the implication is still missing.”
Definition
What a fact, change or finding means for the decision or strategy.
Here “Implication” means: What a fact, change or finding means for the decision or strategy.
Pitch context
You will see “Implication” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.
Why it matters: It helps a reader interpret decision narrative & persuasion without confusing the measure, decision, role or evidence being discussed.
Connected terms
- So whatThe search label “so what” can route to both entries.
Sources & evidence · 3
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Y Combinator — YC Startup Library — fundraising and pitching resourcesSupporting source family · practitioner · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16