Business Pitch Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Working

Indirect network effect

Also called: cross-side network effect

ELI5

Value increases as participation grows on another side of a platform.

Used in conversation

“Can we separate sustainable movement in indirect network effect from a one-off campaign effect?”

Pitch context

You will see “Indirect network effect” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 10

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.