Business Pitch Dictionary by pitch.dog
Channels, media & distribution · Core

Influencer marketing

Also called: creator marketing

ELI5

Marketing through people whose audience relationship can affect attention or behaviour.

Used in conversation

“The report should separate the effect of influencer marketing from correlation.”

Pitch context

You will see “Influencer marketing” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.