OKRs, KPIs & performance goals · Core
Initiative
Also called: strategic initiative
ELI5
A coordinated action or project intended to advance an objective.
Used in conversation
“How are we defining initiative in this deck?”
Pitch context
You will see “Initiative” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches okrs, kpis & performance goals.
Why it matters: In okrs, kpis & performance goals, the definition can change who is affected, accountable, protected or entitled to act.
Caution
Employment law and workplace practice vary by jurisdiction and agreement.
Sources & evidence · 8
Direct term-level sources and supporting source families.
- U.S. Bureau of Labor Statistics — Productivity programmeDirect source · primary · checked 2026-08-16
- OECD — G20/OECD Principles of Corporate Governance 2023Direct source · institutional · checked 2026-08-16
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16
- U.S. Bureau of Labor Statistics — BLS GlossarySupporting source family · primary · checked 2026-08-16