Business pitch formats & situations · Core

Innovation pitch

Also called: innovation proposal

ELI5

A pitch for trying or building something new.

Used in conversation

“The innovation pitch should state what is uncertain and how the experiment will reduce it.”

Definition

A proposal for a new product, service, process or experiment seeking resources or permission to proceed.

Here “Innovation pitch” means: A proposal for a new product, service, process or experiment seeking resources or permission to proceed.

Pitch context

You will see “Innovation pitch” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business pitch formats & situations.

Why it matters: It helps a reader interpret business pitch formats & situations without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.