Business Pitch Dictionary by pitch.dog
Customers, users & segmentation · Core

Installed customer base

Also called: customer installed base

ELI5

Existing customers already using the product.

Used in conversation

“The installed customer base is the first expansion market.”

Definition

The set of customers currently using or holding a product.

Here “Installed customer base” means: The set of customers currently using or holding a product.

Pitch context

You will see “Installed customer base” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Installed baseThe search label “installed customer base” can route to both entries.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.