Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Working

Junk fee

Also called: hidden fee

ELI5

A broad policy term for mandatory or avoidable-looking fees that obscure the real price.

Used in conversation

“The draft mentions junk fee, but the scope and jurisdiction are still unclear.”

Pitch context

You will see “Junk fee” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.