Business Pitch Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Key activity

Also called: critical activity

ELI5

Important work the business must keep doing.

Used in conversation

“Trust and safety is a key activity for the marketplace.”

Definition

A recurring activity the organisation must perform for its business model to work.

Here “Key activity” means: A recurring activity the organisation must perform for its business model to work.

Pitch context

You will see “Key activity” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.