Business Pitch Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Key partner

Also called: strategic partner

ELI5

An outside party the business relies on.

Used in conversation

“The key partner controls a major customer channel.”

Definition

An external organisation or party whose contribution is important to the business model.

Here “Key partner” means: An external organisation or party whose contribution is important to the business model.

Pitch context

You will see “Key partner” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.