Business Pitch Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Key resource

Also called: critical resource

ELI5

Something essential for the business model to work.

Used in conversation

“The licence is a key resource, not a footnote.”

Definition

An asset or capability required for the business model to function.

Here “Key resource” means: An asset or capability required for the business model to function.

Pitch context

You will see “Key resource” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.