Business Pitch Dictionary by pitch.dog
Regulatory, ethics & conduct compliance · Core

Know your customer

Also called: KYC

ELI5

Identity and risk checks used before and during a customer relationship in regulated contexts.

Used in conversation

“Counsel wants know your customer clarified before anyone signs.”

Pitch context

You will see “Know your customer” in board papers, contracts, policies, risk registers and compliance reports when the discussion reaches regulatory, ethics & conduct compliance.

Why it matters: In regulatory, ethics & conduct compliance, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 8

Direct term-level sources and supporting source families.