Business Pitch Dictionary by pitch.dog
Digital marketing metrics · Core

Landing page

Also called: destination page

ELI5

The first page or screen reached from a campaign or link.

Used in conversation

“How are we defining landing page in this deck?”

Pitch context

You will see “Landing page” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.